While nothing is confirmed, it seems very possible that the Dreamcast will see not one, but two price drops by the end of the year. The Hollywood Reporter broke the story at midweek, stating that the Dreamcast would lower in price on August 14th from 99 bucks to 79.99. But that’s not all–some retailers are even saying that come Christmas or very early in 2002, the Dreamcast’s price will be at a staggeringly low $49.99, depending on how many DCs are in inventory.
So, at this point, the price drop to 79.99 seems all but certain according to retailers. The second drop to 49.99 will come only if Sega believes there are too many DCs still in inventory at the end of the year. So, yes, this is all part of Sega’s master plan to get out of the hardware business and liquidate hardware. And so far, it appears to be working–over 83,000 DCs were sold last month, according to NPD. That’s a jump of 86% from June 2000.
But, will the price drop happen in Europe? Several major UK retailers say that they will keep the price steady at just under 100 pounds sterling as DC sales have continued to be well.