From IGN Dreamcast:
With the Japanese release of Shenmue II right around the corner, Sega Japan’s marketing machine is set to flood your senses with Shenmue II promotions. The first of these is the AM2 Summer Festival to begin August 26 in Nagoya. To attend the events you need to have a participation coupon, given when you pre-order Shenmue II from Dreamcast partner shops, convenient stores, or Sega’s online site, D-Direct. The Festival will allow lucky gamers to try Shenmue II, participate in Virtua Fighter 4 tournaments, raffles, guests appearances, including Yuu Suzuki himself, and more.