European Union about to become #1 Gaming Market
Recent figures from Nielsen show that dollar to dollar–or, perhaps, dollar to euro–the European Union is now the gaming industry’s second largest market.
The collection of European countries generated $11.4 billion in revenue for the industry in 2007, according to Nielsen’s report. That’s compared to $10.7 billion in revenue generated within the United States in the same year.
The EU is now inching very close to being gaming’s top market. Asia generated $11.5 billion for the gaming industry in 2007, only slightly higher.
If nothing else, this may show that the economic downturn in the US is starting to chip away at consumer spending habits when it comes to spending on games.