McCain’s “Pork Invaders” Hits Facebook

McCain’s “Pork Invaders” Hits Facebook

by June 23, 2008

Pork InvagersPolitical, Controversial Twist on Classic Gaming

The era of Facebook and Myspace has brought about new methods to attract eyeballs to products.  Non-conventional ways of getting your message out, from semi-subliminal messages of sponsorship on social networking sites (say that three times fast) to viral marketing, are now the norm–for most.

This is still new ground in the political world, and in a very important US election year, the John McCain camp has deployed a very…unique method to attract new voters for the GOP.

Pork Invaders plays on the idea that Mr. McCain’s record in Congress includes cutting out the fat in budget, typically referred to as pork barrel spending.  Available on Facebook, players use a McCain campaign sign to shoot vetoes at the pending pigs of doom.  If it sounds a little like Space Invaders, that’s because it is.  This variant rewards you with a fact about McCain each time you complete a level–all in the hope that you’ll vote Republican this year.

This isn’t the first we’ve seen of something game related from John McCain.  A large row developed over the use of a musical composition from EA’s Medal of Honor: European Assault in a McCain television ad.  Christopher Lennertz, composer of the music in question, is a Barack Obama supporter, and called the McCain campaign out over the piece’s use, which he does not own the rights to.

I guess, as the old saying goes, you can’t put lipstick on a pig.