Sony’s Announcement: A PS2 Price Drop

tssz|newsConsole now $99

Starting tomorrow, you’ll be able to pick up a Playstation 2 in most areas for under $100.

That, and not a price cut for the PS3 or anything else, is Sony’s official announcement, made today at the official U.S. Playstation blog.  Many retailers are promoting the price drop in their weekend circulars.

John Koller, Sony’s Director of Hardware Marketing, explains why the PS2 is in the spotlight again:

Why is this so significant? Well most importantly, this new price means that more people than ever will be able to join in on the fun that so many of you PlayStation 2 owners have been enjoying for years, which means new families will become part of the platform’s record-breaking install base. With this new price, we intend to introduce a new generation of consumers – some of whom weren’t even alive when the system was first introduced in 2000 – to the immense entertainment value offered by PlayStation 2.

In the gaming industry, the typical lifecycle for a console is around five years, but because we build each of our platforms for a large and diverse consumer base, we design our platforms differently. With the original PlayStation and now PlayStation 2, we’ve proven that consumers can rely on our platforms for their gaming and entertainment needs for at least a decade. This speaks to the technology and features that were packed into PlayStation 2 from the beginning, as well as to the ongoing support the platform enjoys from the publishing and retail communities and, well, all of you fans.

This news almost solidifies that there will be no price cut for Sony’s Playstation 3 for some time.

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