Sonic “11th most profitable game brand”

Sonic “11th most profitable game brand”

by July 2, 2009

sonicmoney According to Wedbush Morgan Securities, anyway.

Coming from Joystiq via SegaNerds comes word that despite most Sonic games receiving luke-warm critical reception, the franchise is still one of Sega’s biggest money makers. In their list of the top 30 most profitable game brands, Wedbush Morgan Securities puts Sonic the Hedgehog just barely out of the top ten at #11, beating out other franchises like Gears of War, Pokemon, Warcraft and Final Fantasy. Not only that, but Sonic is the only Sega property to make the top 30.

All told, Sonic made $168 million last year according to Wedbush Morgan, primarily thanks to the sales of Mario & Sonic at the Olympic Games and Sonic Unleashed. The full list is as follows:

1. Guitar Hero (Activision Blizzard) $992 million
2. Mario Brothers (Nintendo) $761 million
3. Rock Band (Electronic Arts) $662 million
4. Call Of Duty (Activision Blizzard) $446 million
5. Wii Fit (Nintendo) $407 million
6. Grand Theft Auto (Take-Two Interactive) $361 million
7. Madden Football (Electronic Arts) $312 million
8. Wii Play (Nintendo) $261 million
9. LEGO (LucasArts) $224 million
10. Star Wars (LucasArts) $180 million
11. Sonic (Sega) $163 million
12. Gears Of War (Microsoft) $146 million
13. The Sims (Electronic Arts) $143 million
14. Tom Clancy (Ubisoft) $130 million
15. Pokemon (Nintendo) $119 million
16. Need For Speed (Electronic Arts) $106 million
17. Warcraft (Activision Blizzard) $104 million
18. WWE (THQ) $103 million
19. Fallout (Bethesda Softworks) $100 million
20. NCAA Football (Electronic Arts) $94 million
21. Tiger Woods (Electronic Arts) $89 million
22. FIFA (Electronic Arts) $79 million
23. Imagine (Ubisoft) $78 million
24. Final Fantasy (Square Enix) $78 million
25. Dance Dance Revolution (Konami) $78 million
26. Metal Gear Solid (Konami) $77 million
27. Fable (Microsoft) $77 million
28. NBA Live (Electronic Arts) $71 million
29. Mortal Kombat (Midway Games) $70 million
30. Petz (Ubisoft) $70 million