Sega Apologizes for Twitter Fans’ Bad Behavior

segaA Simple Question Yields Flood of Harassment

It could be nothing more than evidence that the old-school console wars of the late 80s and 90s never died.  It could be further evidence that community conflict is boiling, and not waning.  There could be a dash of ignorance thrown in all this.  However you interpret this story, one central fact must be maintained; the event was notable enough for Sega to apologize on behalf of their fans’ actions.

Indeed, it may not just be the Sonic partition but Sega fans as a whole who embrace drama.  That may have best been observed on Thursday, when an unknown number of Sega fans found a target on Twitter.

The problem’s acknowledgment started with one tweet that tagged the Sega feed yesterday from a user only known as supermarioex: “I got alot [sic] of nasty messages just by asking @SEGA a logical question about SOE. Sniff.”

Thinking it was an internal gaffe, a community manager at Sega apologized publicly on their feed to the user.  Had that been the case, the notion of Sega employees sending nasty-grams to their less affiliated followers would, at best, be an isolated PR embarrassment.

Then came supermarioex’s response: “Not from you, from your fans.”

As it turns out, the follower–who, according to his YouTube profile, is a 29 year old named Oliver from the UK–alleges that several other followers of the Sega feed sent him very unpleasant messages when he asked his question.  The question merely sought to know what “SOE”–or Sega of Europe–stood for.  That simple question prompted the flood of nasty-grams, and it prompted Sega to issue, in social networking form, a public apology over the spat, on behalf of those who went on the attack.

“Eww. Sorry that our fans aren’t better behaved,” read Sega’s feed yesterday.

However brief and isolated the exchange appears, it does underscore ongoing social conflict within the fan base.  Things like flamewars, personal harassment, site hacking and other extreme behavior have been prevalent in the Sonic community for years.  Efforts have been made to curb it all, but a barometer of success has not yet been measured.  This may demonstrate that the problem is more widespread among general Sega fans, and more work on several fronts may be needed to achieve peace and respect.

Oliver, for his part, seemed to shrug it off after the apology, but may not have done himself any favors in response.

“They [the offending Sega fans] are mostly just immature teens,” he Tweeted today.

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