Prepare to Be Blue at Alton Towers next Month
A press release and a report from the UK’s MCV has confirmed Sega Europe and the UK’s Alton Towers Resort are teaming up to deliver a full Sonic experience. You mat have heard that to include a roller coaster, but it appears to be beyond that.
The presser cites a three year exclusive partnership between SOE and Alton Towers, and it will include the Sonic Spinball rollercoaster, as well as Sonic themed rooms at their hotel. Both will be available at the resort on February 13th.
More information can be found in the press release below.
LONDON (TBC January, 2010) – SEGA® Europe Ltd today announced an exciting three year partnership with Alton Towers Resort, the most popular theme park in the UK. The deal, which gives SEGA the exclusive videogame rights at the resort, also marks the first time a videogame character has been given their own ‘Ride and Stay’ experience at the popular UK attraction.
The sponsorship will encompass the launch of a Sonic The Hedgehog branded rollercoaster and Sonic The Hedgehog themed room at the Alton Towers Hotel. The Sonic hotel room allows guests to live, sleep and even play the latest games from the Sonic franchise in a room dedicated to the famous Sonic videogame universe. The rollercoaster, entitled Sonic Spinball, and the Sonic hotel room will open to the public on 13th February 2010.
“We are delighted to be working with Merlin Entertainments and Alton Towers Resort” commented Amanda Farr, SEGA Europe UK Marketing Director. “Partnering Sonic with one of the UK’s most popular destinations for a family day out is a fantastic opportunity for people to engage, and have fun, with the Sonic brand. I’ll certainly be there at the launch of the rollercoaster to have my turn!”
Morwenna Angove, Sales and Marketing Director at the Alton Towers Resort, said: “It’s a great joint venture between the Alton Towers Resort and SEGA. The affiliation of both brands will add to the great family offering at the Resort for kids seeking fabulous family fun and adrenalin addicted adults”.
Sonic The Hedgehog has starred in a number of videogames since his first appearance on the SEGA Mega Drive back in 1991, his next videogame outing will be Sonic and SEGA All-stars Racing, launching Feb 26th 2010.
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…a ride AND a room all focused on Sonic?
Call me interested.
Shoot! I wish I lived in the UK!
Hey Everyone! Let’s call up Universal Studios or King’s Island and ask them to follow suit! A Sonic roller coaster in the states would be awesome! lol
@Sonichedgehog360: That would kick ass.
Sweet! I’ll have to visit the U.K. one day just for this.
That’s the Unleashed Sonic design. They said it was going to be a new Sonic design….
If it will only be one room, I can only imagine how diffiult and expensive it will be to book.
“and even play the latest games from the Sonic franchise in a room dedicated to the famous Sonic videogame universe. ” Poor souls.
Oh yeah. I live 45 mins away from alton towers. Count me in.
wahooooooooooo!!!!! I went to alton towers 2 years ago! Looks like its time to go again sometime this year! Sonic rules!!!!!!!!!!!
… I want to go to Alton Towers for my 20th. And stay there until I’m 23.
Europe gets all the Sonic-related luck.
Rolo: 45 minutes? That’s ages away!
I could do it in half-an-hour, if that. I’m nine miles away from it.
YES. All I need to say.
Awesome, that ought to boost the tourist attractions.
YES UK IS THE BEST
That is AWESOME. Any chance of bringing this to America?
I have stayed in the Sonic room!
This has to be, without a doubt, the most absurd, obscure thing to base a roller coaster on. im not sure this isnt a parody.