Tomy to Distribute Sonic Toys Through 2012

Tomy to Distribute Sonic Toys Through 2012

by January 25, 2010

Will Aid Toy Distribution in Europe

The website ToyNews Online reports that Tomy’s European division has reached an agreement with Sega and US based Jazwares to distribute Sonic toys across Europe for the next two years.

The deal will go into effect February 1 and will run through the end of 2012.  Under the agreement, Tomy will sell Sonic-branded Jazwares merchandise in Europe.  The article clearly states that the agreement is “pan-European,” so it’s unclear whether Jazwares will continue to sell their toys independently in North America.

To celebrate the agreement, the article states that Tomy has some special offers up its sleeve:

To accompany the release of the range, Tomy will be releasing a collection of collectible figurines featuring the classic Sega characters.

A choice of action figures, plush toys and figurines will be available, including 6” Super Posers, posable action figures with over 25 points of articulation; 7” Soft Figures – plush characters and a Sonic the Hedgehog Comic Book Pack, a collector’s edition 200th issue, complete with two exclusive 3¾” posable action figures.

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