Does ASR’s DLC Cost Too Much?

Debate Over Whether Fans Are Getting Money’s Worth

If you’ve purchased all of Sonic & Sega All-Stars Racing‘s downloadable content thus far–assuming you have an XBOX360–you’ve doled out more than the value of the game itself, and there’s more to come.

Together, the five dollar cheat code, the array of Avatar clothing that altogether runs almost $38, last week’s $7 release of Metal Sonic and Death Egg (which, for some, ran $10), and the $4-5 purchase of Ryo-F adds up to about a $55 bill.  Most fans aren’t such adamant supporters, but it’s still spurred debate on the value of what players are purchasing.

“Maybe we could get more than, what, one character and one track for 560G ($7)?” wrote staffer T-Bird on the Sonic Stadium forums.  “Come on Sumo, a bit more content for our coinage please!”

“The DLC looks great, but nowhere near value for money,” added Blue Blood on the Sonic Retro forums.  “I won’t consider buying it until there’s a price drop or special offer.”

The cries appear valid at the first sight, when you consider the value Sonic fans received in the past.  Sonic Unleashed‘s DLC packs, in totality, cost less than $20, and brought over 40 additional playable levels to the game.  The difference between Unleashed and ASR, however, is how much of the Adventure Packs unlocked content that had already been partially constructed on disc.  So far, Ryo-F appears to be the only DLC that’s accessible in such a way.  It’s that mostly brand new DLC smell, though, that has some other fans not as bothered by the price points.

“I would have bought it at the 800 point price,” wrote Sonic Retro administrator Aquaslash.  “It’s actually all new content and not an unlock key.”

Still, fingers are pointed to the content found in other major franchises’ DLC as a call for Sega to offer better value.

“Resident Evil, Grand Theft Auto 4, and Borderlands are all great examples,” wrote Sonic Yoda on the SSMB over the weekend.  “They may be a little more expensive but look at what you’re getting. [....] Sega’s DLC strategy essentially rips off the hardcore fan by making them pay silly prices for little add-ons that should really be free.”

The debate eventually saw the involvement of Sega Europe community manager Kevin Eva, under his ArchangelUK handle, who disagreed with the above sentiment.

“Comparing ASR to RE, GTA, and Borderlands is frankly silly when they are completely different types of games that lead them to completely different types of DLC,” he wrote on the SSMB.  “Is the pack worth more than an avatar hat?  Is it worth more than a T-shirt?  Is it worth more than a prop…or two props?  Is it worth more than one character alone?”

To be fair, ASR may be the first proper kart racer to test the water when it comes to DLC, pricing and all.  However, it will soon have some competition, at least on the PS3, when ModNation Racers is released next month.  Should Sega be looking at ASR DLC solely as a means to quickly balloon profits, there may be cause for concern.  If developer United Front Games assumes the same DLC approach as Media Molecule has with LittleBigPlanet–regularly offering material at mostly cheaper prices–ASR’s competitive advantage on PS3 may be cut off.  This may be especially true, given how the same DLC typically costs more on Sony’s console, compared to XBOX360.  Though it is no consolation for those who have willingly paid more than $50 thus far for all the DLC, it could force Sega to listen closer to its consumers for the future.

“We’re paying customers, they should respect our opinions more,” wrote SSMBer PsychoJosh.

Share it Now: