Sega, Sonic, UK Schools Start “Run Sonic Run” Initiative

Sega, Sonic, UK Schools Start “Run Sonic Run” Initiative

by May 27, 2011

Getting Kids Active and Outside

Sonic’s 20th anniversary is more than games and celebration.  Sega is trying to some good on the occasion by getting children off the couch, and staying active.

That was the overall theme of May 15th’s first Run Sonic Run event, which tied into an event at Ealing, West London in the United Kingdom on May 15th.  Ten schools from around the area participated in the event, and some 500 children ran with Sonic, which was followed by a 5K run for the adults.

Sega hopes to keep Run Sonic Run running in the future.  You can read more about the day at the Sega Europe blog.