Hayes: Sega Aware of Shenmue 3 Demand

Hayes: Sega Aware of Shenmue 3 Demand

by June 6, 2011

But Affirms Sequel Not in Development

Another portion of an interview UK based CVG conducted with Mike Hayes (found through SegaBits) sees the Sega West head, in what has become a small tradition of sorts, acknowledging demand for a follow-up in the much celebrated Shenmue franchise–then claiming nothing will be done about it.

“We take the comments from the fans very seriously indeed,” said Hayes in his remarks, who then adds almost condescendingly what is basically code for a sequel won’t make money for the company:

We take all of that very seriously but at the same time we’ve got to look at the market opportunity and the cost of doing it well. [….] Trust me: We hear loud and clear about Shenmue, and we’re not going to close our ears to it. Sonic and SEGA All Star Racing works into that too, specifically because we know people are fans we introduced the forklift truck as a downloadable vehicle and then created a trailer specifically for that one character. We do listen and I think that was the right time to give a nod and a wink to those guys.

It gets better when Hayes in the same interview uses Sonic 4 and the upcoming Sonic Generations as a frame to make the case about Shenmue:

To be fair to use we’ve done Sonic 4, Afterburner, Golden Axe and Shinobi on 3DS. We do listen. It’s not like we’ve got our fingers in our ears, we take that very seriously and value the small but vocal [Sega communities]. Sonic 4 was the perfect example that we’re listening to those guys. Generations is too – and that will show when people get to see it for themselves.

Comments like these, in the past, have come back to bite Sega pretty hard.  Not many of you were pleased at what Hayes said about fan expectations on Friday; does this change your feelings any?  Tell us below in the discussion area.  Thanks to krazeeKidd102 for tipping us.  If you have news to share, be sure to share it with us by clicking Send News Tips at the top of every page.