Sonic Generations, M&S 2012 Olympics Playable at San Diego Comic Con…Sort Of

Sonic Generations, M&S 2012 Olympics Playable at San Diego Comic Con…Sort Of

by July 15, 2011

No In-Show Presence; Instead, a “Pop-Up Arcade”

Tickets the San Diego Comic Con are always a hot commodity; they typically sell out within days, if not hours.  That’s what makes Sega’s “presence” at the show announced today via press release that much more appealing to those who can’t be at the show itself, and that much more clever a move on the company’s part.

That’s because Sega won’t actually be at the show with a proper booth.  Instead, the company announced a SEGA Arcade at space they’ve temporarily rented about two blocks from Comic-Con central.  All major upcoming Sega titles, including Sonic Generations and Mario and Sonic at the London 2012 Olympic Games, will be there, and they will be playable.

The press release also states an unannounced game will also make its debut at the exhibition.  A lot of people have been scratching their heads as to the progress or even existence of Sonic the Hedgehog 4: Episode II, so this may be something to watch out for. We’ll also have to see if an updated build from Sonic Generations shows up.  As it stands now, however, this event will mark the first public demo for M&S 2012.

If you’re in the area and plan to go, Sega will set up shop at 345 6th Street, between K Street and J Street in San Diego.  The arcade will open on Wednesday and remain open until Sunday at various hours.  Full details are in the press release below.

SEGA® of America, Inc. today announced that fans will get a chance to play SEGA’s upcoming fall and spring releases in SEGA’s limited-time-only pop-up arcade at the Comic-Con International 2011 in San Diego. The company is setting up its own SEGA Arcade space near the convention center and will have a number of its highly anticipated titles playable for all, including Sonic Generations™, Rise of Nightmares™, Captain America: Super Soldier™ and an all new unannounced game. Comic-Con marks the first time the public can get their hands on many of these games before their releases later this year.

The list of games playable at SEGA Arcade in San Diego includes:

  • Captain America™: Super Soldier
  • House of the Dead: OVERKILL™ – Extended Cut
  • Guardian Heroes
  • Rise of Nightmares
  • Mario & Sonic at the London 2012 Olympic Games
  • Renegade Ops™
  • Shinobi™
  • Sonic Generations™
  • and more!


  • 345 6th Avenue (between K Street and J Street) in San Diego, California


  • Wednesday, July 20th from 7-pm-11pm
  • Thursday, July 21st through Saturday, July 23rd from 1pm – 9pm
  • Sunday, July 24th from 11am-7pm