Nintendo 3DS Price Cut Nearly a Third

Nintendo 3DS Price Cut Nearly a Third

by July 28, 2011

Drops to $169.99 on August 12th

Today, Nintendo announced a drastic price drop for its handheld 3DS system, effective in about two weeks’ time.

Beginning August 12th, the price point in North America will drop from $249.99 to $169.99.  Those price cuts will ripple around the world, with Japan getting the largest percentage cut at 40%.  The move was made on continued disappointing sales of the system.  Global 3DS console sales missed a target of 4 million sold during FY 2011.

Those who bought or buy the 3DS before the 12th won’t be left out in the cold.  According to Kotaku’s spin on the day’s news, gamers who bought or buy the system before the price drop are allowed 20 free downloads on the 3DS eShop–10 downloads a piece from a pending NES and Game Boy Advance Virtual Console selection.  The former will launch in September, with GBA to follow after at a time undetermined.

Nintendo stock has tanked on the news, down over ten percent in trading on the pink sheets as of the time of this article’s publication.  Nintendo’s domestic stock is down about 75 percent from its Wii-era highs in late 2007.