Remainder of Sega Europe Community Team Slashed in March 30 Trimming

Remainder of Sega Europe Community Team Slashed in March 30 Trimming

by April 12, 2012

Laurie Cooper Joins in Unemployment

If the nickname Lods means anything to you, then you may be disappointed to know that the man behind the handle, Sega Europe community manager Laurie Cooper, was also axed last month as part of Sega’s significant layoffs.

Cooper was once a colleague of Sonic Wrecks head Kevin Eva, who broke the news, but he was also the last remnant of a formal community presence for Sega in the UK.

“This does of course mean that with Laurie gone, SEGA Europe’s dedicated Community team which when I joined was four people strong now consists of… no one,” Eva wrote.  “There is Craig over at Creative Assembly still I believe, but the legacy of that golden era, of the likes of Rom, myself and Martin is now dead. Now I’m sure we’ll be told that Community is global – which it is to a degree, but there’s still a big difference between having someone who you can see and develop regular contact/relationships with. Despite having Kellie in charge of what remains over at SOA, having someone you can ring up and have a chat with during European work hours to see what can be done for your site is a big difference.”

Eva alleges the loss of Cooper has left a significant gap of communication between the company and the media sources the managers once served.

“Everything I’ve heard so far has indicated no notification from SEGA on the matter to their contacts which doesn’t particularly bode well if they can’t even let people know that the person has gone,” Eva said.  “Who do those people speak to now? Simple fact is they don’t know.”

Cooper joins fellow ex-community manager Kate Bryant in North America, along with many other individuals inside Sega who were laid off on March 30th, shortly after a mass restructuring of the company was announced.  The takeaway from this latest development is that not only are there now no testers in North America to ensure a Sega game’s quality, there is now no cohesive, dedicated community outreach team in the UK to help promote it.  If you’re a Sonic fan, that’s not good news, because Europe and the UK in particular is where Sega’s flagship mascot still strongly performs on store shelves.

Thanks to Sonication for tipping us.