Sega Opts Out of Gamescom 2012

No Formal Booth at Europe’s Largest Game Expo Sega appears to have quite the on-again, off-again relationship with Gamescom in Germany.  After bowing out of a show booth in 2010 […]

No Formal Booth at Europe’s Largest Game Expo

Sega appears to have quite the on-again, off-again relationship with Gamescom in Germany.  After bowing out of a show booth in 2010 only to formally return with full Sonic strength for the hedgehog’s 20th anniversary in 2011, Sega will again last a proper presence at the big show.

An article by GamesIndustry.biz cites a company statement blaming the company’s unfortunate timing of its release schedule for the move.

“Unfortunately the release timing of our 2012 AAA titles and new projects don’t work with the mid-August scheduling of the show,” read the statement.  “The decision will not mean that Sega will never attend Gamescom in the future, this was simply a commercial decision made for 2012.”

That said, Sega usually doesn’t outright ignore a show it lacks a booth at.  In 2010, Sega piggybacked off other booths, like Nintendo and Microsoft, to show off their Holiday fare.  Expect little difference this year, with Aliens: Colonial Marines and Sonic & All-Stars Racing Transformed on the horizon for the end of the year.

Thanks to AugieD who tipped us on Twitter.