At least to UK stores
Sega has announced a new licensing deal to make new merchandise after the Sonic the Hedgehog series. This time is Sambro the company who will make several product under the Sonic the hedgehog license.
The licensing deal includes several puzzles, including a ” Puzzle 2 go”, 48 piece puzzles who come in a zipped bag, ready to play at travels or for little kids, board games, action games like pinball tables, air hockey, four in a row, magnetic scribblers, fire balls or rapid fire. Also, boxed puzzles.
Sissel Henno, Head of Brand Licensing at Sega Europe, commented “As one of the leading UK licensees we are looking forward to working with Sambro to develop a varied and exciting range of puzzles and games for Sonic.
“As a video game character, there is natural synergy with the type of fun action games that Sambro is known for. We really look forward to the launch of the first products later this year.”
Nikki Samuels, Managing Director of Sambro, added: “Sambro is really excited to work with Sega for Sonic on a range of puzzles and games.
“Sambro will be launching with a unique reusable packaging on the Sonic puzzles, retailing from £1.99 to £7.99, and available from June 2013.”
This merchandise will be sold in the UK, Eire and channel islands, starting June 2013.
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So Sonic is more popular in the UK?
@ack… Sonic’s popularity is very large in the UK. Not as much as Mario or COD but he still has a large following over here. I know quite a few people that play Sonic games in my locale and when a new Sonic game is released they seem to do well sales wise if you look at the charts in the supermarkets (and online for that matter).
@ack: In terms of regions, Sonic’s always been the most popular in the United Kingdom. Followed by the United States, and then probably Japan, where it seems Sonic’s fanbase is the smallest.
Cool!
The lasy board game wasn’t anything too special. I only hope the best thought.
wooo! Cant wait for this.