It didn’t had enough muscle for Microsoft’s tastes
Looks like we have now a little more insight about the dark times when Sega changed their business from first to third party.
According to a recent interview given to IGN by Kempin Joachim, Microsoft’s former executive, back when the computing giant started toying with the idea of entering the console wars, their first thought was to buy SEGA, and they even started to join forces with them, by licensing Windows CE to use as Dreamcast OS. But things didn’t go as planned, and they ultimately didn’t do it. Why? Because the only thing that they wanted was to stop Sony. And Bill Gates thought SEGA didn’t have “enough muscle”.
“There were three companies at that point in time, I think this was [Sony,] SEGA and Nintendo. There was always talk maybe we buy SEGA or something like that; that never materialised, but we were actually able to license them what they call Windows CE, the younger brother of Windows, to run on their system and make that their platform.
But for Bill [Gates] this wasn’t enough, he didn’t think that SEGA had enough muscle to eventually stop Sony so we did our own Xbox thing.
There were some talks but it never materialised because SEGA was a very different bird. It was always Sony and Nintendo, right? And Nintendo had some financial trouble at that point in time, so Sony came out with the PlayStation and bang! They took off, and everyone else was left behind.”
What could had happened if Microsoft did buy SEGA back in the day? Would we still have SEGA consoles today, Xbox 360 anyone? Or maybe things could have gone the RARE way and ruined Sega’s IPs, with the blue company making casual games? We will never know. What do you think? Tell us in the comments!