History for Female Racer Could Spark ASRT Interest
Some history was made over the weekend on the NASCAR circuit, and it could benefit Sega and its latest Sonic title.
Danica Patrick had the top lap time on the Daytona International Speedway on Sunday, reaching speeds of more than 196.4 miles per hour. It means she will start in the top position next week in the Daytona 500. It’s the first time a woman has ever qualified for the pole position in the Sprint Cup series.
That bit of history could be good news for Sonic & All-Stars Racing Transformed. Sega sought Patrick to be their pseudo-spokeswoman for the game, and she was included as a playable character. So far, the extent of Patrick’s promotion for the game has been a couple tongue-in-cheek viral videos produced by Sega, and a few TV interviews. But this accomplishment, paired with prospects of a win next Sunday, could bring new audiences toward ASR Transformed if enough consumers connect the dots between her celebrity and her implied endorsements.
We’ll see what Danica can do in the next week–and if business improves for Sega as a result.
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I’m sure she plans to celebrate by filming more ads that degrade women and promote sexist stereotypes what a shame
@Chris K
You ARE the dumb one. If you meant something else you should’ve said that, not “die”, which has no other meaning than “die”. How can you live with yourself being so stupid?
Maybe we will see an unveiling of tdpznews by the end of the year after all this good news… *SARCASM*
This comment section is a perfect example of why people sometimes look down on the Sonic fan base in general. There is practically nothing but a blatant outpouring of immaturity here, with people spewing verbal garbage at one another as if it were now acceptable since they are each safely and inconspicuously hidden behind a computer screen in some random corner of the world. Just humiliating and disgraceful.
Wow, if I play ASRT, I could be good at nascar racing too!
“and it could benefit Sega and its latest Sonic title.”
….how? Who the fuck is legit going to pick up the game and go “HOLY SHIT DANICA PATRICK. I SURE AM GLAD THIS GAME HAS HER, WHO WANTS TO EXPLORE THESE OTHER CHARACTERS AND UNIVERSES? PFT SEGA ALL-STARS? MORE LIKE SEGA NO-STARS”
No.
@LBD “Nytetrayn”
I can’t see why she wouldn’t have been, it’s her official car for the season. The only way I could see her not driving it is if it got scrapped. Even then though, companies paid for all that advertising, I’m sure the replacement would have all the ads in the exact same places.
@MM2
Danica has lots of fans who are kids. Seeing her and Sonic in the same title would make them want to get it. The majority of the audience buying this game don’t actually have a clue about most of the other franchises represented, so you’re wrong there, you honestly think little Billy from the midwest gives a shit that Vyse is in the game? Get informed.
In other news, Danica Patrick sued by Sega for breach of contract due to participation in a Namco racing game. (Pole Position, lolololo)
Also, Chris K. is a shining example of the brilliant minds of the Sonic community. Where else would we get to see misogynistic comments and death threats in the same thread? (Other than Fark’s Politics tab, of course.)
@Skai Cyan
Thanks for the info; I’m honestly not sure how the whole thing works. When the story said the extent of her promotion for the game was the commercials, I wasn’t sure if that meant she was no longer driving the car or what.
To be honest, Chris, you hadn’t won any favours for the toilet comment, so I doubt people cared that you meant “fade into obscurity” when you said “die like Mighty and Ray”…