Sega Launches Facebook Campaign for Hatsune Miku Western Release

Sega Launches Facebook Campaign for Hatsune Miku Western Release

by March 7, 2013

Can An Actual Release be Far Behind?

It’s a little unusual for any company to start an online campaign for one of its own products.  But this morning, Sega–presumably Sega West–began a push via its Facebook page for fans to like and share a post plugging a Western release of Hatsune Miku: Project Diva F for Playstation 3.  It should be noted today marks the Japanese release of the same game on the same platform.

For those unaware, the Project Diva series is a rhythm game based on the vocaloid singing synth known as Hatsune Miku.  In Layman’s terms, Miku is a virtual singing app, but the persona has won great acclaim in Japan, along with a cult following in the West with concerts and more.  Sega has taken advantage of the Hatsune Miku brand with multiple successful game releases in Japan, but no home or portable console edition have ever made it to the West.  A localized version of Project Diva F was shown at last year’s E3, but nothing’s come of it until now.

As of this article’s publication, the call to action has been “liked” on Facebook more than 2,000 times, and “shared” more than 1,700 times.  That’s just within the past hour.  The question is, given how we’re fairly close to the release of a non-BC Playstation 4, does Sega see the support of a growing Miku fanbase overcoming a release on a soon antiquated console?

We will let you know if this goes anywhere.