Sonic 4 Brand Manager Ken Balough Leaves Sega; Joins Sony

Sonic 4 Brand Manager Ken Balough Leaves Sega; Joins Sony

by March 18, 2013

“The Sonic fans are the best I’ve experienced”

Within the past hour, Ken Balough, known best to Sonic fans for his efforts promoting the episodic Sonic the Hedgehog 4 series, announced on the Sega forums he is leaving the company at the end of the week.

“I am incredibly proud of how well the Sonic Franchise has grown; and it is poised to continue to grow into some amazing directions,” Balough said. “The Sonic fans are the best I’ve experienced – passionate, intelligent, with an unrivaled love of the franchise. I have been privileged to get to know you, and hear your thoughts, and talk to you personally when given the opportunity.”

Balough announced he will be joining Sony’s Playstation division, and hinted he’ll be working to expand the game console’s presence in Latin America. Balough is bilingual, and his resumé includes time spent at a school in Chile.

“While I am VERY sad to be leaving my dear friends at SEGA, am looking forward to be working with a 1st party in an emerging market,” Balough said.

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