Nintendo Forgoes E3 Press Conference

Nintendo Forgoes E3 Press Conference

by April 25, 2013

Will Still Have Show Presence

Much of the gaming world and Nintendo fans in particular were shocked to hear news late last night that indicated Nintendo will not participate in a lavish press conference event at this year’s Electronic Entertainment Expo.

The words came straight from Nintendo president and CEO Satoru Iwata in an investor Q&A held Thursday in Tokyo but late Wednesday for most Westerners.

“As a brand new challenge, we are working to establish a new presentation style for E3,” read a translated statement from Nintendo published by Kotaku.  “We decided not to host a large-scale presentation targeted at everyone in the international audience where we announce new information as we did in the past. Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market.”

That means Nintendo will not be on a big stage touting what’s to come along with Sony and Microsoft come early June.  The latter two companies have new consoles to show off, while Nintendo launched the Wii U last year.  However, the system has struggled to instill confidence in developers as well as maintain a healthy installed userbase.

Iwata and Nintendo cite the success of the Nintendo Direct video releases as a key reason behind the move, and assured more of those are coming between now and E3.

This announcement accompanied a bevy of Nintendo news last night, including word the company missed profit estimates by 50 percent for FY 2013, and the assumption of Iwata as Nintendo of America CEO.  Reggie Fils-Aime will continue as chairman and COO of NOA.

If these are ringing alarm bells, they shouldn’t–remember that Nintendo made a ton of cash on the original Wii, enough to keep themselves afloat for quite a while regardless of what Wii U does.  Nintendo does see great potential in 3DS growth, so a combination of that and getting Wii U back on track will likely be the company’s focus going forard.