Sega’s Frost Explains Necessity for Sonic Boom

Sega’s Frost Explains Necessity for Sonic Boom

by June 25, 2014

Calls Existing Sonic Fans “a vocal minority”

An interview published today by Gamasutra with Sonic Boom game producer Stephen Frost does its best to justify why the franchise needs to exist: It, in Sega’s eyes, is the only way to find success in the market these days.

The interview reveals a rather significant tidbit, that, in Frost’s words, “the whole core of the Sonic initiative is based in Sega of America”–perhaps having potential to end the fractured philosophies across regions, and perhaps calling into question what Sonic Team is really up to these days.

Frost continues:

We came to the realization, if we wanted to really get to the next level of success, and we really wanted to reach out and expand the market, it really needs to be a multimedia sort of thing, and multi-encompassing across a bunch of different formats.

Frost notes that Boom, for veteran fans, “is not their type of game.” He also concedes that Boom, in an early build, looked too generic to distinguish itself from other cooperative combat platformers:

We had a point early in the early prototype phase where we’re sitting back and we were like, ‘You know, if we remove Sonic and the team from this… it could be anything.

Frost called veteran fans in the piece a “vocal minority.” In context:

The team was faced with a difficult challenge. On one hand, says Frost, “we’re not just making decisions based off of newcomers. That’s a hard thing to predict.” On the other, says Frost, while keeping the Sonic fan base happy is a priority, “honestly, it’s a vocal minority in some standpoints.”

“That desire and that interest of getting a cartoon out there and trying to appeal to an even larger audience drove a lot of the decision process we had for a lot of these things — but obviously, in the back of our brain, we know we don’t want to alienate the fans,” Frost says.

You can read the interview at the above cited link.