Sega Sammy Stock Falls on Sonic Boom: Fire and Ice Reveal

Sega Sammy Stock Falls on Sonic Boom: Fire and Ice Reveal

by June 10, 2015

But Only Slightly

We like to see how investors react to significant Sega news. By far the most important news of Tuesday was the unveiling of Sonic Boom: Fire and Ice for Nintendo 3DS. While it elicited a wide array of reaction on the Web and social media, investors in the parent company Sega Sammy Holdings,while more tempered, didn’t exactly use their dollars as a vote of confidence.

In the domestic markets on the pink sheets, SGAMY closed down a nickel on Tuesday to $3.44 a share. That is a decline of more than 1.4%, and it keeps the stock in the lower echelon of its 52 week trading range, near its low of $3.02. The stock remains up some 8 percent YTA, but the stock is more than 27% versus a year ago.

In Japan, the stock is currently trading down close to 1 percent, hovering near the ¥1700 a share mark. There, Sega Sammy today announced the issuance of more than ¥10 billion in unsecured corporate bonds.