SEGA Europe: “Our Key Purpose Is To Go Back To What The Brand Used To Stand For”

SEGA Europe: “Our Key Purpose Is To Go Back To What The Brand Used To Stand For”

by October 26, 2015

After some many articles (and removing of another because of it having a doctored quote) we have more news from the Marketing News interview to share. This time it is more on SEGA’s strategy for the future. Shenmue 3 is mentioned:

Listening to fans remains key to Sega’s strategy. For years hardcore gamers have called for Sega to release a third title in the Dreamcast’s Shenmue series, which is set around a teenage martial arts expert in rural China.

But for years their pleas were repeatedly ignored until earlier this year when Sony unexpectedly announced a $2m kickstarter campaign in order to get Shenmue 3 finally made. The hugely popular campaign ultimately raised over $6m and became the sixth most funded campaign in the crowdfunding website’s history.”

“Yes, we want to innovate and back smartphones and virtual reality but our key purpose is to go back to what the brand used to stand for and I think the buzz around Shenmue 3 shows that’s the right strategy,” adds Rooke.

It seems there’s a lot in store for SEGA in the coming year. And of course we’ll be there to cover it all.

Stay tuned. 2016 is looking to be a busy one.