SEGA Europe: “The Strategy Is To Be More Gradual”

SEGA Europe: “The Strategy Is To Be More Gradual”

by October 26, 2015

The Marketing Week interview continues with more remarks from SEGA Europe Marketing Director Jon Rooke on SEGA’s overall strategy going forward:

“Sega was an innovator, the Dreamcast was offering online gaming as early as 1998. But perhaps back then we were pushing boundaries a little too soon. Nowadays we know what we’re good at and the strategy is to be more gradual. Over the next few years, we want to use engaging content and marketing to remind the public why they fell in love with Sega in the first place.”

Confidence reeks from this statement. Whether this is a good or bad sign, well, time will tell.