SEGA Europe: “We Were A Little Bit Opportunistic, Signing A Lot Of Titles & Doing Things That Were Not Necessarily Very Good”

SEGA Europe: “We Were A Little Bit Opportunistic, Signing A Lot Of Titles & Doing Things That Were Not Necessarily Very Good”

by September 14, 2016

SEGA Europe’s Jurgen Post took part in an interview with MCV, where he talked about SEGA as a whole. Among the topics was admitting, yet again, about SEGA’s past:

“We were a little bit opportunistic, signing a lot of titles and doing things that were not necessarily very good,” acknowledges Sega’s European boss Jurgen Post. 

“There was a time when you could sell a lot of products, for example on Wii, but that market has gone. Today if you want to survive, you need to focus on quality. We want to create games that are very good and have a long tail. 

“We scaled down to the very bare minimum. For us to restart, we needed to set-up a new strategy, and that is now paying off. So we can start to add more pillars to the structure.”