Live-Action Sonic Film Design Revealed

Live-Action Sonic Film Design Revealed

by March 4, 2019

Here’s something we haven’t had to say in quite a while – the following material you’re about to see may be subject to removal in accordance with our Sensitive Materials Policy.

TSSZ can confirm the images below are the real deal, as they come from Hollywood marketing firm Hamagami Carroll. They are purported to be from a film style guide, and originally surfaced at the ResetEra forum just minutes ago. We do not expect the original source to have the images up for long (and indeed, the firm has taken down the page in question), but here is the description provided with it:

You’d be hard-pressed to find anyone in the world who isn’t familiar with SEGA’s beloved IP, Sonic the Hedgehog. But global reverence does come with a unique price.In creating a licensing and packaging program to be used worldwide and to be applied against targeting multiple audience demographics, it was necessary to strike a balance between staying true to the Sonic brand, while appealing to a global audience, and differentiating from previous Sonic merchandise packaging.

The challenge of creating a global licensing and packaging program targeted to multiple demographics came with several strategic requirements: 1) signal a new modern take on the brand without abandoning its core essence, 2) appeal to a worldwide audience and 3) clearly differentiate from previous merchandising efforts. 

Our approach was to create a system that was versatile and modular, so that various Sonic IPs including Classic Sonic, Modern Sonic, Film Sonic, Animation Sonic, and other events could be integrated seamlessly within the baseline packaging look.

Though the guide reveals Sonic’s design in the upcoming movie from Paramount Pictures, set for release in November, we have since been advised from our affiliate Tails Channel, citing their own source, that the design is not finalized.

Already, community reaction is wide and varied. We will bring you more information as it becomes available.