Sony Considering PlayStation Price Hike Over Proposed US-China Tariffs

Sony Considering PlayStation Price Hike Over Proposed US-China Tariffs

by July 31, 2019 1 comment

A Wall Street Journal report claims that, on the cusp of a new generation console launch expected next year, Sony may raise the price of the PlayStation in the United States if President Donald Trump’s trade war with China escalates.

Mr. Trump has proposed more than $300 billion in new tariffs against goods from China, as well as hiking the current rate to 25 percent from the current 10 percent, accounting for another $200 billion. A ton of tech from Apple devices to video game consoles would be impacted if they go into effect, and most PlayStation production occurs in China.

Sony’s financial head Hiroki Totoki said the company is considering all options if the tariffs are enacted, but one of those options is to raise prices to offset tariff costs. No final decision has been made. Even so, Totoki told the Wall Street Journal the new PlayStation, expected to release next year, could be more expensive even without considering new tariffs.

“We believe, and therefore have told the U.S. government, that higher tariffs would ultimately damage the U.S. economy,” Totoki said.

In its quarterly earnings, Sony said profits fell by a third year-over-year.



1 Comment so far

  1. SSJSonicXX14
    #1 SSJSonicXX14 31 July, 2019, 13:01

    599 US Dollars welcome to you’re new “gorgeous” console generation. So they’re racing to get these outs faster than PS3 to PS4 despite putting out those “pro models” but possibly with a PS3 launch price combined with studios struggling to get more than one game out for the current generation while the previous one they created whole trilogies worth of games and then some. I don’t like where this is going and it saddens me there isn’t much discussion about this.

    I’ll also make a prediction: Backwards compatibility will return for PS5 but it will be gimped due to how publishers rely on remastered games so much and with dev output probably slowing down even further for PS5 they’ll want to rely on those even more and BC prevents that.

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