Sega and Paramount Partner with Multiple Companies for Sonic Movie Merchandise

Sega and Paramount Partner with Multiple Companies for Sonic Movie Merchandise

by December 11, 2019

“The collection will span a variety of items for Sonic fans of all ages, including, toys, books, apparel, home decor, collectibles, and in-theater promotions from global licensing companies, JAKKS Pacific, Bioworld, Penguin Publishing and more.”

Exciting news dropped Wednesday morning when Sega and Paramount announced a partnership with a variety of companies to make official Sonic the Hedgehog movie merchandise. “We partnered with some of the top licensees in the industry to ensure we deliver quality products and can’t wait for our enthusiastic fans to bring the magic of the film back home with them to enjoy for many years to come”Ivo Gerscovich, Chief Brand Officer, Sonic the Hedgehog & SVP Sega of America.

The Sonic the Hedgehog official movie will be supported with a wide variety of different products globally.

  • Toys and Books: Jakks Pacific will be bringing merchandise to the world, including play sets and plushies (in select territories). To coincide with the movie’s release, select Build-a-Bear Workshops will launch specialty plush items and accessories. Meanwhile Toy Factory will release novelty products to parks and attractions in North America. There will also be books published by Penguin Publishing beginning December 2019.
  • Apparel and Decor: Bioworld will have a selection of adult apparel and accessories, and youth apparel will be available from Bentex at select retailers starting Spring 2020. For international fans, TVM Fashion Lab and Coneen will release apparel and accessories for both kids and adults across EMEA in early 2020. For Super Sonic fans, Sonic bedding will be available from Franco beginning in Spring 2020 at select e-tailers.
  • Collectibles: Sega and Diamond Select Toys will launch “a highly detailed premium statue featuring an iconic scene with Sonic, available in specialty retailers worldwide in Spring 2020.” Sega Shops e-commerce will also bring a capsule collection of items beginning January 2020 through the film’s release.
  • In Theater Promotions: Global partners Snapco and Latin American partner Ping Solutions will offer concessions premiums including popcorn buckets and drink toppers at select theaters.

These are all the details that have been provided to TSSZ at this time, though surely more details will be provided closer to the release of the merchandise and the sonic Movie. What items are you looking forward to?