Sony to Skip E3 for Second Year Ahead of PS5 Launch

Sony to Skip E3 for Second Year Ahead of PS5 Launch

by January 14, 2020 3 comments

On Monday, Sony announced the company will again pass over the game industry’s most critical event: The Electronic Entertainment Expo.

“We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year,” a company representative told GamesIndustry.biz.

Sony is expected to launch its next-gen console, the Playstation 5, this year. An E3 appearance would have set the stage for one of the most important console showdowns in years, as Microsoft is also expected to launch its next-generation XBOX system at the end of the year – and will now have the attention of the industry largely to itself there.

Sony will instead showcase both PS4 and PS5 titles at “hundreds of consumer events around the globe,” said the company representative, not specifying what those events are.

Sony has not officially attended the show since a bizarre and, at best, disjointed presentation across multiple locations in 2018.

A response from the Entertainment Software Association, which organizes E3, did not have a single mention of Sony:

E3 is a signature event celebrating the video game industry and showcasing the people, brands, and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike.

 

3 Comments so far

  1. Greatsong
    #1 Greatsong 16 January, 2020, 04:11

    Good move, E3 is no longer what it used to be (to say the least). Plus, not only are there much better alternatives already available (Tokyo Games Show, PAX, Gamescom etc.) but Sony also can easily (and most likely will) announce and hold its own PS-related events.

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    • Hinz
      Hinz 16 January, 2020, 07:58

      Nintendo has Direct, Sony has the meeting. It’s the best move. A lot cost, focus on journalism and much more for E3. But I agree, Sony is “bad” for now, cause change for Jim (I don’t like this guy) and focus on PS5.

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      • Greatsong
        Greatsong 17 January, 2020, 03:03

        I didn’t mean to imply that I agreed with E3, I meant that it was good that Sony was skipping E3 again.
        I’m actually looking forward to the PS5 reveal.

        Reply this comment

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